The Karafs mobile app is a sports and fitness app that allows users to track their progress, set goals, and connect with other fitness enthusiasts. As a digital product designer, my role in this project was to design the sports page and shop of the app, which would provide users with access to a variety of sports-related products and services.
Research: To begin, I conducted extensive research on the target audience, as well as the sports and fitness industry as a whole. This included analyzing competitor apps, conducting user interviews, and gathering feedback from focus groups.
Conceptualization: Using the research insights, I began conceptualizing the design for the sports page and shop. This included creating wireframes and user flow diagrams to map out the user experience.
Prototyping: Next, I created interactive prototypes to test the design concepts with users. This helped me to identify any usability issues and gather feedback on the overall design.
Iteration: Based on the feedback from the prototypes, I made iterative changes to the design, continuing to test and refine the user experience until it met the needs of the target audience.
Visual Design: Finally, I created the visual design for the sports page and shop, including the layout, typography, and color palette.
The final design for the sports page and shop provided a seamless and intuitive user experience for the users.